Elding Nordic, Denmark
I led the online design, user experience, and technical expertise for Elding Nordic, one of the largest B2B appliance and solution-oriented companies in Denmark.
Summary:
- Led online design, UX, and technical expertise for Elding Nordic, a leading B2B company in Denmark.
- Created B2B-minded human-centric design with a redesigned products page, automatic fields generation system, and integration with bookkeeping.
- Developed excel templates, a commercial with aerial footage, and integrated forms, terminal, leads generation, Mailchimp, and GDPR to improve customer experience and streamline sales.
Key Points:
- As the lead designer and technical expert for Elding Nordic, I was responsible for creating a B2B minded human-centric design.
- The products page was redesigned to include additional help fields, encouraging customers to get a quote about products. This led to an increase in leads and quote requests.
A showcase of different product pages designs.
Some have automatic action attributes, such as “Do you need additional help with this product?”, HTML ready technical specifications and personalized color selection.
- I implemented a dynamic and automatic incremental quote per product, increasing the average order value.
- To save time, I developed an automatic fields generation system, reducing the time needed to create products and categories.
- Integration with bookkeeping and other relevant areas effectively decreased the hours spent on quoting to customers.
- I developed several excel template sheets, including a technical part for looking up SKU and stock of products. This improved efficiency from product creation to sale and shipping.
- To promote marine products, I developed a commercial with aerial footage.
Aerial footage and commercial done for Miele Marine to Elding Nordic. I led the entire production and made everything except the aerial footage, which a co-worker did.
- I integrated forms, terminal, leads generation, Mailchimp, and GDPR to improve customer experience and streamline the sales process.
- I developed the overall design of the ecommerce store, with special focus on the products, category, and archive pages.
