Elding-Business.fo – B2B and B2C Hybrid E-commerce Solution


Elding Business, the leading appliance store in the Faroe Islands, approached me to create a seamless online shopping experience for their B2B and B2C customers. With extensive research, stakeholder interviews, and user journey mapping, we developed a tailored hybrid e-commerce platform that caters to both customer groups.


The platform focuses on providing a streamlined shopping experience for B2C customers while offering a customized whole-sale sale system for B2B clients. My solution simplifies recurring purchases, enabling Elding Business to increase customer lifetime value (CLV) for both customer groups.


  • Hybrid e-commerce solution catering to B2B and B2C markets.
  • Custom whole-sale resale system with individual pricing for user groups.
  • Efficient user journey for B2C customers with quick buys and a showcase of the most proficient products.
  • Client page for managing recurring purchases, boosting customer retention and CLV.
  • Comprehensive stakeholder engagement, including in-depth interviews and meetings, to tailor the platform to the company’s needs.
  • Automatic PDF system for contract generation.
  • Terminal contracts integration for secure transactions.
  • UX research and continuous improvement based on user feedback.
  • Call-to-action (CTA) front page to improve conversion rates.
  • Integrated contact system for enhanced customer support.
  • Upsell and cross-sell strategies to maximize revenue.
  • Vendor page for easy product management.
  • Graphics engine for optimized images and next-gen formats.
  • Marine commercial production to promote the platform.


By developing a hybrid e-commerce solution for Elding Business, I succeeded in creating a platform that caters to both B2B and B2C customers, addressing their unique requirements. The tailored features and functionalities, backed by comprehensive research and stakeholder engagement, have positioned Elding Business for greater success in the online market.